Competitive Sale of a Class A Office Building

Client Objective

Ownership wanted to test the market while protecting pricing expectations and minimizing disruption to tenants.

Ownership wanted to understand the depth of buyer demand without creating unnecessary disruption for tenants or staff. The sale process needed to protect confidentiality, preserve pricing expectations, and communicate the asset’s strengths with discipline.

Our Approach

We built a targeted marketing process around income durability, tenant quality, location strengths, and replacement cost.

We developed positioning around tenant quality, income durability, location, building condition, and replacement cost. Outreach was managed toward qualified buyers with a clear process for tours, questions, underwriting materials, and offer review.

Results

The process produced qualified buyer engagement and gave ownership a clear basis for evaluating offers.

The campaign produced meaningful buyer engagement and gave ownership a stronger basis for evaluating the market. Even where offers differed, feedback helped clarify the assumptions buyers were using and where value was being recognized.