{"id":149,"date":"2026-06-16T15:25:32","date_gmt":"2026-06-16T15:25:32","guid":{"rendered":"http:\/\/localhost\/svntemplate\/case-studies\/lease-up-campaign-for-a-retail-vacancy\/"},"modified":"2026-06-16T15:41:18","modified_gmt":"2026-06-16T15:41:18","slug":"lease-up-campaign-for-a-retail-vacancy","status":"publish","type":"case_studies","link":"https:\/\/demo.focusedcre.com\/svntemplate\/case-studies\/lease-up-campaign-for-a-retail-vacancy\/","title":{"rendered":"Lease-Up Campaign for a Retail Vacancy"},"content":{"rendered":"<h2>Client Objective<\/h2>\n<p>The owner wanted to reduce downtime and attract tenants that complemented the existing center.<\/p>\n<p>The owner wanted to reduce downtime while attracting a tenant that strengthened the center rather than simply filling space. The vacancy needed better visibility with the right categories of users.<\/p>\n<h2>Our Approach<\/h2>\n<p>We refined the space story, identified target categories, coordinated outreach, and used tour feedback to guide positioning.<\/p>\n<p>We refined the space narrative, reviewed likely tenant categories, updated marketing materials, and used prospect feedback to test pricing and improvement expectations. Outreach emphasized the location\u2019s customer base and co-tenancy advantages.<\/p>\n<h2>Results<\/h2>\n<p>The campaign improved activity quality and helped ownership focus on prospects with a stronger fit for the center.<\/p>\n<p>The campaign created more purposeful activity and helped ownership separate casual inquiries from realistic prospects. The feedback loop also gave the owner better guidance on deal terms and space readiness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A prominent retail vacancy needed targeted exposure and stronger tenant positioning.<\/p>\n","protected":false},"featured_media":104,"template":"","class_list":["post-149","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/demo.focusedcre.com\/svntemplate\/wp-json\/wp\/v2\/case_studies\/149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.focusedcre.com\/svntemplate\/wp-json\/wp\/v2\/case_studies"}],"about":[{"href":"https:\/\/demo.focusedcre.com\/svntemplate\/wp-json\/wp\/v2\/types\/case_studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.focusedcre.com\/svntemplate\/wp-json\/wp\/v2\/media\/104"}],"wp:attachment":[{"href":"https:\/\/demo.focusedcre.com\/svntemplate\/wp-json\/wp\/v2\/media?parent=149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}